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About us

Style is essential!


Clear, consistent communication drives our fashion journey. We prioritize open dialogue, ensuring alignment with your style preferences and seamless shopping experiences.

Start with the customer – find out what they want and give it to them.

Top quality accessories


Our accessories are crafted for style, durability, and elegance. With meticulous attention to detail, we create pieces that elevate your fashion game.

Start with the customer – find out what they want and give it to them.

Unique styles for every occasion.

Meet our team

Passionate experts shaping our brand

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the fashion accessories, marketing, and customer experience strategies.

Emma Collins

Chief Fashion Officer

Mich loves taking on fashion challenges. With his multi-year experience as Commercial Director in the fashion industry, Mich has helped the company to get where it is today. Mich is among the best minds in fashion.

Lucas Bennett

Chief Technical Officer

Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house developers and looks after the community of thousands of developers.

Iris Joe

Chief Marketing Officer

Iris, with her international experience, helps us easily understand the numbers and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.